Brad Folkestad is in his 14th year in the Office of Athletic Media Relations at Bemidji State. As Associate Athletics Director for Communications and Marketing, he oversees all publicity, marketing and media relations operations for BSU’s 15-sport athletics department, and directly handles communications for the university's soccer and men's ice hockey teams.
Entering his 17th year in the athletic media relations field, Folkestad was promoted to Associate Athletics Director from Director of Athletic Media Relations, a position he held for 10 years, in the spring of 2017. Folkestad has spent 16 years of professional career at BSU. Starting with a two-year stint as a graduate assistant in 2002, he returned as the Assistant SID in the fall of 2004 after a one-year assignment in the same capacity at the University of Minnesota Duluth.
In addition to serving as the men’s and women’s basketball contact during each of the first four years in the business, Folkestad’s interests and experience in collegiate athletics runs deep. He has volunteered at numerous conference, regional and national tournaments including the 2003 and 2006 NCAA Division I Men’s Midwest Regional Tournament in Minneapolis, Minn., the 2005 NCAA Division II Elite Eight in Grand Forks, N.D. at the 2003 NCAA Division II Women’s Frozen Four, the 2011, 2017 and 2018 Men's Frozen Four, and men's ice hockey regional in 2010 and 2014.
He is an active member of the College Sports Information Directors of America and has been recognized for excellence in publications on a number of occasions including a "Third in the Nation" finish for his 2011-12 men's ice hockey media guide and a "Ninth in the Nation" finish for his 2005 BSU Volleyball Media Guide. He is also a member of the National Association of Collegiate Marketing Administrators and helped lead BSU to "Silver" recognition for its marketing efforts in 2017.
Folkestad, 40, received his bachelor’s degree in communication from BSU in 2001 and continues to work toward a master’s degree in sports studies. He resides in Bemidji, Minn. with his wife Lisa and their five children Tim, Nicole, Carly, Mackenna and Baylor.