BSU women’s basketball to host WBCA Pink Zone event
Friday, February 19, 2010
BSU women’s basketball to host WBCA Pink Zone event
BEMIDJI, Minn.  -- The Bemidji State University women’s basketball team will host a Women’s Basketball Coaches Association (WBCA) Pink Zone event Feb. 20 to raise awareness for breast cancer. Pink t-shirts will be on sale for $10 with all proceeds going towards the initiative. The shirt will also serve as admission to the women’s game. The Beavers will play Winona State University at 2 p.m. in BSU Gymnasium for their final home game of the 2009-10 season.

The Beavers have participated in raising awareness for breast cancer in the past, but this Saturday will be the first time BSU has hosted an event and raised funds for the initiative.  

In 2010, over 1,550 schools and organizations committed to participating to the initiative that takes place from Feb. 12-21. The WBCA Pink Zone® initiative is a global, unified effort for the WBCA nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. The WBCA’s charity of choice is the Kay Yow/WBCA Cancer Fund®, in partnership with The V Foundation. The WBCA strongly encourages any donations collected from WBCA Pink Zone games to be given to the Fund.

The WBCA began the WBCA Pink Zone®, formerly known as “Think Pink”, in 2007 as an initiative to raise breast cancer awareness in women’s basketball, on campuses and in communities. Kay Yow, former North Carolina State University head women’s basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research. The 2009 campaign raised over $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations, and saw 56+ schools break attendance records at their event.

Bemidji State University, located in Bemidji, Minn., is an NCAA Division II institution and a member of the Northern Sun Intercollegiate Conference (NSIC).